Friday, August 13, 2004

Questions for Siti Nurhaliza, the IT Embassador for Samsung.

Being The Real Public Figure she is.

Zainframe (choose 'This is not another DOOM Posting' - since he doesn't have a permalink) can definitely spend all his time doing this because... he has so much time. But he had brought out the irony of brand owners hiring embassadors/talents just to provide 'face' value unto their products. While other more prestigeous brands are particular about how many products their talents are already tied to, the regulations to keep the contract exclusive don't seem to apply with her.

She's also Konica/Minolta's (Samsung has clashing products too) embassador, I'm sure she knows how to use the digicam well!!. And in the product mix, she has definitely stirred everything well under her name, Maybelline, Jusco's charity embassador, Cuti-Cuti Malaysia, Bulan Sabit Merah M'sia, Taj Mahal rice etc. She's one of the icons for Asia Bagus, but so as Bintang RTM and now hired by Astro for Akademi Fantasia concerts in M'sia, where in it she promotes Maxis Hotlink when she also used to be the embassador for Time dotCom.

It's like everyone assumes although she's the 'mascot' for many brands, it will not dilute the market responds.

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